BRAND & PRODUCT STRATEGY FOR BRINKERS
Brief
To design a brand, innovation and product strategy for Brinkers so as to enhance the chocolate spread experience not only for the customer but also within the company. The strategy to create a coherent brand around the Brinkers products was designed.
Concept
First the brand itself was studied thoroughly and its product portfolio was studied. It was finally decided that we needed to concentrate on building the private label and its own products. Models like customer journeys, roadmaps were used to plot their core strategy and also define the future scenarios for the company
